Your homepage is the digital front door of your brand. If visitors land on your site and don’t immediately get what you do or why they should care, they’re gone. So, how do you write homepage copy that actually converts? Let’s break it down in a simple, easy-to-follow way.
1. Start with a Killer Headline
Your headline is the first thing people see. It should be clear, compelling, and tell visitors exactly what you offer.
Tips for a great headline:
- Keep it short and snappy (under 10 words is ideal).
- Focus on the benefit, not just what you do.
- Avoid jargon—make it sound natural.
Example:
- “Get More Leads with Smarter Marketing.”
- “Effortless Project Management for Busy Teams.”
- “Say Goodbye to Overpriced Insurance.”
Template:
“[Your product/service] helps [your audience] achieve [benefit].”
2. Craft a Subheadline That Supports Your Headline
If the headline grabs attention, the subheadline seals the deal. Use it to add clarity and expand on your main message.
Example:
- “Our AI-powered platform helps small businesses automate marketing and grow faster.”
- “A project management tool designed for remote teams to collaborate seamlessly.”
Template:
“We [how you solve a problem] so you can [biggest benefit].”
3. Make Your Message Crystal Clear
People don’t have time to figure out what you do. Be clear, concise, and direct. Avoid fluff.
❌ Bad Example:
“We leverage cutting-edge technology to enhance business efficiency.”
✅ Good Example:
“We help startups manage their projects with easy-to-use software.”
4. Show Your Brand Value
Why should visitors choose you over competitors? Highlight what makes you different.
Ways to showcase value:
- Social proof (testimonials, reviews, client logos)
- Unique features or benefits
- Trust signals (certifications, awards, partnerships)
Example:
- “Trusted by 10,000+ businesses worldwide.”
- “Rated #1 in customer support.”
- “Backed by 5 years of research and development.”
5. Add a Clear Call-to-Action (CTA)
Don’t leave visitors guessing what to do next. Your CTA should be obvious and action-oriented.
Example:
- “Get Started for Free.”
- “Book a Demo.”
- “Join Now.”
Template:
“[Action] to [achieve benefit].”
Writing homepage copy that converts doesn’t have to be complicated. Keep it clear, highlight your value, and make it easy for visitors to take action. Test different versions, tweak what’s not working, and always put yourself in your audience’s shoes.
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- Captures your brand voice
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