digital marketing

AI Overviews Google Diduga Kurangi Trafik Klik ke Situs Web

Dua penelitian terbaru mengungkap bahwa fitur AI Overviews milik Google berdampak serius pada penurunan jumlah klik ke hasil pencarian organik. Fitur ini muncul di bagian atas hasil pencarian dan memberikan ringkasan otomatis dari berbagai sumber, sehingga pengguna tidak perlu lagi mengklik halaman web. Trafik Organik Merosot Tajam Studi dari Ahrefs dan Amsive menunjukkan angka penurunan yang signifikan:…
Is SEO Still Relevant in the Age of AI?

Search Engine Optimization (SEO) has long been a crucial part of the digital world. With the right strategies, SEO helps websites rank higher in search results, attract more visitors, and boost conversions. But with the rapid development of generative AI, many are wondering: Is SEO still relevant? Generative AI has impressive capabilities, from creating content…
SEO di Era AI Generatif: Masihkah Relevan?

Search Engine Optimization (SEO) telah lama menjadi elemen kunci dalam dunia digital. Dengan strategi yang tepat, SEO membantu meningkatkan visibilitas situs web di hasil pencarian, sehingga menarik lebih banyak pengunjung dan meningkatkan konversi. Namun, dengan perkembangan pesat teknologi kecerdasan buatan (AI) generatif, banyak yang bertanya-tanya apakah SEO masih relevan. AI generatif memiliki kemampuan luar biasa…
How to Use Google Keyword Planner for SEO Keyword Research

If you’re looking to improve your website’s SEO and drive more traffic, keyword research is a must. One of the best free tools out there for this is Google Keyword Planner. In this guide, I’ll walk you through how to use it to find relevant keywords and analyze search volumes. Step 1: Sign Up or…
How to Write Click-Worthy Meta Titles and Meta Descriptions

When someone searches for something on Google, the first thing they see is your meta title and meta description. These short snippets act like a mini-advertisement for your page. If they’re boring or unclear, people will scroll past. But if they’re engaging and relevant, people will click. And guess what? More clicks = better SEO…
SEO Keyword Research for Beginners: A Step-by-Step Guide

If you’re new to SEO and want to learn how to find the best keywords for your content, you’re in the right place! This guide will walk you through the basics of keyword research using popular tools like Google Keyword Planner, Ahrefs, and SEMrush. Let’s get started! Step 1: Understand the Importance of Keyword Research…
How to Write SEO Product Descriptions That Rank on Google

Creating effective product descriptions is crucial for SEO success. A well-optimized product description can improve your rankings on Google, attract more visitors, and boost conversions. Follow this step-by-step guide to writing SEO-friendly product descriptions. Step 1: Conduct Keyword Research Before writing your product descriptions, perform keyword research to identify the most relevant terms customers are…
Creating Professional Online Presence for Small Businesses

Hey there, small business owners! In today’s world, having a great website for your business is a must. One of the most important things you can’t skip is copywriting on your website. Copywriting is the art of writing content that grabs people’s attention and makes them want to learn more about what you offer. In…