TikTok has become one of the most popular platforms for sharing short, creative, and entertaining videos. But sometimes, we just don’t know what to post! Let’s take a look at the most popular content themes based on the top 50 TikTok influencers. These ideas might inspire your next viral video!
1. Fashion & Modeling (24%)
Fashion and modeling is the most popular theme among influencers. Their videos usually include:
- Outfit of the day (OOTD)
- Mix and match fashion tips
- Latest fashion trends
- Cool photo poses
Perfect for those who love style and dressing up!
2. Comedy & Entertainment (22%)
Funny and entertaining videos always win hearts! Influencers in this category often share:
- Comedy skits
- Funny parodies
- Reaction videos
- Everyday stories with humor
If you’re fun and love making people laugh, this is your theme!
3. Music & Dance (20%)
TikTok is known for dance challenges and lip-syncs. Popular content includes:
- Dance choreography
- Song covers
- Duet with other creators
- Viral challenges
You can follow trends or create your own unique moves!
4. Makeup & Beauty (6%)
If you love makeup or skincare, this is a great niche. Content ideas include:
- Makeup tutorials
- Beauty product reviews
- Face transformation videos
- Skincare tips
This theme is very popular, especially with female audiences.
5. Food & Recipes (4%)
Everyone loves food! Popular videos in this category include:
- Easy and fun recipes
- Mukbang (eating shows)
- Food reviews
- Quick cooking tips
Perfect if you enjoy cooking or exploring new foods.
6. Other Unique Themes (each 2–4%)
There are also influencers with other interesting content themes:
- Health & Animals: Healthy lifestyle tips or cute animal facts
- Vlogs & Challenges: Daily life with fun twists
- Fitness & Supplements: Workout tips and healthy habits
- Gaming & Streaming: Game highlights or tips
- Product Reviews: Unboxing and reviewing cool stuff
- Music & Aesthetic Lifestyle: Relaxing, inspiring content
From this data, we can see that the most popular TikTok content is fun, visual, and easy to enjoy. If you’re new to TikTok, choose a theme you love and know well. Then, be consistent and try to develop your own unique style. Going viral is a bonus — the most important thing is to have fun while creating!