Ever feel stuck when trying to write website copy that grabs attention? Don’t worry, you’re not alone! Website copywriting is an art, but with the right template, the process can be a lot easier and more effective. Let’s walk through the steps to make your website copy shine.
Step 1: Know Your Website’s Purpose
Before you start writing, you need to know the purpose of your website. What do you want to achieve? Are you looking to sell a product, provide information, or build brand awareness?
Pro Tip: Pick one main goal for each page. For example, your homepage might aim to catch attention, while your product page is all about driving sales.
Step 2: Write a Catchy Headline
The headline is the first thing people see, so make it count. A good headline is short, clear, and tells the reader what’s in it for them.
Examples of Catchy Headlines:
- “Get a Professional Website in Just 7 Days!”
- “Learn Digital Marketing Like a Pro in 30 Days”
Pro Tip: Use numbers, strong words (like “easy,” “free,” “best”), and promise a quick solution.
Step 3: Create an Engaging Subheadline
After the headline, a subheadline gives a little more detail. It helps to explain why the visitor should keep reading.
Examples of Engaging Subheadlines:
- “We Help Small Businesses Boost Their Online Sales”
- “Don’t Miss Out – Join Us Now!”
Pro Tip: Use the subheadline to clarify the benefits and give a reason to keep reading.
Step 4: Focus on Benefits, Not Features
Now, let’s dive into the body of your website copy. Many people get caught up explaining features, but visitors care more about how your product or service benefits them. Show how you can solve their problems.
Example:
- Feature: “App available on all devices.”
- Benefit: “Access your app anytime, anywhere, for ultimate convenience!”
Pro Tip: Always answer the question, “What’s in it for me as a visitor?”
Step 5: Use a Clear Call to Action (CTA)
Every page on your website should have a Call to Action (CTA) that tells visitors what to do next—like contact you, buy something, or download a resource. Make sure it stands out and is easy to follow.
Examples of CTAs:
- “Sign Up Now and Get 20% Off”
- “Click Here to Start a Free Consultation”
Pro Tip: Use action-oriented words and make your CTA easy to find on the page.
Step 6: Add Social Proof and Testimonials
People trust products and services that have been proven to work. Add testimonials, reviews, or social proof that show others have had a good experience with your product or service.
Example Testimonials:
- “I increased my sales by 50% in just 2 months! – Sarah, Online Store Owner”
- “Joining this service was the best decision I ever made!”
Pro Tip: Choose testimonials that directly relate to your visitors’ problems or needs.
Step 7: End with a Guarantee or Trust Signals
To ease visitors’ concerns, offer a guarantee or trust signals. This could be a money-back guarantee or security certificates.
Examples:
- “30-Day Money-Back Guarantee”
- “Certified Secure Payment Processing”
Pro Tip: This builds trust and reassures visitors that they won’t regret their decision.
Website Copywriting Template You Can Use:
- Headline: [Catch attention and offer a solution]
- Subheadline: [Provide more detail about the benefits]
- Intro Paragraph: [Introduce the problem and your solution in simple terms]
- Product/Service Benefits: [Explain benefits in short bullet points or a brief paragraph]
- Testimonials/Social Proof: [Show proof that your product/service works]
- Call to Action: [Encourage visitors to take action now]
- Guarantee/Trust Signals: [Add proof or guarantees to reduce visitor hesitation]
By following this template, you can write website copy that’s clear, engaging, and effective in no time! Remember, the key to great website copy is delivering value to your visitors and making them feel confident in taking action.
If you’re feeling overwhelmed or don’t have the time to create killer website copy, I can help! As a professional web copywriter, I specialize in creating copy that converts and connects with your audience. Get in touch today to make your website copy stand out and drive results!