At CES 2025, Samsung dropped some exciting news with its new line of TVs, including QD-OLED, Neo QLED, The Frame, and The Frame Pro series. But the real game-changer? The introduction of Samsung Vision AI, a set of innovative AI features designed to make your TV experience smarter and more interactive.
What is Samsung Vision AI?
Samsung Vision AI is like a super-powered assistant for your TV. It helps you understand and engage with the content you’re watching by giving you cool details about things like the cast, locations, and objects in a scene. It also recommends similar shows or movies, making it easier to find something you’ll love. And there’s more—Vision AI promises to make exploring your favorite content on Samsung TVs feel smoother and more enjoyable.
Samsung has also partnered with Microsoft to bring Copilot into the mix, and they’re working with Google to expand Vision AI’s capabilities even further. But there’s another surprising partner in this AI journey: OpenAI.
Samsung Partners with OpenAI for Even Cooler Features
According to Maeil Kyungjae, Samsung has teamed up with OpenAI to level up Samsung Vision AI. By integrating OpenAI’s products like GPT, DALL·E, Whisper, and o1, Samsung is set to offer some seriously cool features. These could include personalized content recommendations, a built-in chatbot for quick answers, support for multitasking, real-time language translation, and even custom healthcare and entertainment options.
Personalized TV Experience
Here’s how it works: imagine you’re watching a thriller and want to find a similar movie for later. With Samsung Vision AI, the TV will remember your preferences and suggest something just like it. Or, let’s say you’re watching a movie and you’re curious about a particular actor or scene—just ask, and the TV will provide instant, relevant info. No need to pause the show and grab your phone to search for details.
Why This Matters
These AI-powered features are a huge step forward in making your TV-watching experience not only more convenient but also a lot more fun and interactive. Samsung is already the leader in the TV market, holding the top spot for the past 19 years in a row. With Vision AI, they’re taking things to the next level, making their TVs even more impressive and unique.
Samsung’s new AI features are going to change the way we interact with our TVs, offering a smarter, more immersive experience that’s set to stand out in the crowded TV market.